Chal, a gender fluid footwear brand that aims to reduce the carbon footprint and balance gender equation one step at a time!

I met @agmalvika , founder of Chal shoes formerly called Schonfilt at @ccbp_at_iima where both of us were understanding the nuances of brand building. She wanted to completely refresh the brand which was previously known as Schonfilt.
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The idea for very simple for the new brand, to never stop but keep moving! With Chal, you always leave a (tyre) mark since the soles are made using recycled tyres!