Formed in 1879, Cheviot Company Ltd is an Indian manufacturer, supplier, and exporter of jute yarns and fabrics. They wanted to refresh their old brand identity and build a new, sophisticated, and relevant brand presence that resonated with their standing as one of the top five jute industries in India.

Keeping the company culture and beliefs in mind, we redesigned their brand language to make it align with their future vision.
Challenging as it initially seemed to renew the branding elements while restoring its integral components, it was an interesting process to study Cheviot’s core values and brainstorm on ways to depict them visually.