A strategy-led design studio, building brands that stand for something.
We started as a playground for ideas & experiments, driven by one simple curiosity: why do people choose the brands they choose? Why do some stick while others don’t? This question still opens every project we take on.
That curiosity still guides us as we dive into every sector, from D2C to homegrown businesses, trying to truly understand what shapes a brand. The answer is never the same twice, which is exactly why we keep asking. We treat brands like puzzles: every piece matters, and everything needs to fit with intention.
Working with us feels a lot like having a co-founder. We think with you, build with you, and always go the extra mile. And once you’re in the circle, you’re in for good.
CC in Bombay 2024
After a 24 SKU packaging project
Art direction for our favourite project
CC doing Bombay darshan
Sabo site visits in Banaras
Visiting our labour of love – Vantara Niwas
Team CC, 2025
Art direction for TWW
CC at Camlin's office for the 1st time
Studio Atelier visiting our Bombay HQ
CC's first team
Colour sampling for Origins
Our 1st packaging samples
Art direction for Barosi
Brand workshop with Camlin
Factory visits with TWW
CC HQ visits In Bombay
Brand workshop with 1Excel
Spotting our work In the shelves
CC celebrations in office
01 We ask questions like toddlers. Without shame.
02 We believe in lots of play, but no games.
03 Every big idea starts as tiny scribbles.
04 We're a choir, not a solo act.
05 We share snacks, stories, and weekend finds.
06 We take coffee breaks that run a little too long.
07 We trade restaurant reccos like secret treasures.
08 Curiosity before certainty. Every single time.
09 We will always walk the extra mile with you.
10 The people make the circle.
01 Brand Strategy
02 Brand Identity
03 Packaging Design
04 Creative Direction
05 Brand Extension
06 Web Flow Design
The inner circle
Small team, zero fluff. The minds and hearts behind every brand.
Sejal Jain
Founder & Creative Director
Curious About
Psychology, Packaging, Strategy.
Circling Around
Espresso, Calcutta Rolls, Crime Shows.
Soutreyi Mandal
Graphic Designer
Curious About
Illustration, Publication, Zines.
Circling Around
Crochet, Trees, Crime Shows.
Utkarsha Vijaya
Graphic Designer
Curious About
Illustration, Fables, Paper Collage.
Circling Around
Trinkets, People-Watching, Oreo Modak.
Frreya Shah
Founders Office
Curious About
Behavioural Science, Brand Strategy.
Circling Around
Social Volunteer, Aglio Olio, Afro House.
Our full-circle
moments.
The wins that made
us stop, stare, and screenshot.
Put Simply / Skincare & Beauty
2024
Eat Better / Food & Beverage
2022
Eat Better / Food & Beverage
2022
Barosi / Food & Beverage
2023
Heyday Care / Personal Care
2021
Ode To Gaia / Food & Beverage
2023
Heyday Care / Personal Care
2021
Put Simply / Skincare & Beauty
2024
Heyday Care / Personal Care
2022
Ready to build
something truly
unforgettable?
Business Enquiries:
Big, small, half-formed, chaotic. We’re listening. Tell us what you’re building and we’ll circle back with a plan: hello@studiocuriouscircle.com
Careers and Collaboration:
Want in? Show us how you think, not just what you’ve made: hello@studiocuriouscircle.com
CO-FOUNDER > AGENCY
You bring the vision. We bring the questions, the thinking, and the same skin in the game.
PROCESS WITH PURPOSE
Every decision here has a reason you can ask about. We know because we asked first.
INTENTIONALLY SMALL
Small by choice. It keeps us close to the work and closer to you.