Studio CC is all about things that sparks curiosity, prompts questions, and fuels inspiration. We believe that the best designs come from exploring the unknown and challenging the status quo.

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    Great conversations
    Lots of play, but no games
    Data-backed design solutions
    Questions, questions, and questions
    No beating around the bush.

    A design studio that listens, thinks, and executes. Share your wildest ideas, and we’ll do our best to make them a reality.

    A strategy-led brand design
    studio committed to building human-centred brands that tell great stories.

    Studio Curious Circle was started as a playground for experiments (no, we’re totally not sneakily combining work and play, how dare you). It’s where vision, experiments and curiosity come together to create brands you just can’t forget.

    Our founder, Sejal, believes that a brand is successful when it turns you into its advocate unprompted. As she puts it, “Good brands are like good friends – life’s easier with them around.”

    Working with us is like having a co-founder. We will always walk the extra mile with you.

    Meet The Team: Our Inner Circle!

    Tarika Jain

    Graphic Designer

    Nehal  Shanbhag

    Graphic Designer

    Shandili Hedge

    Graphic Designer

    Sejal Agarwal
    Founder and Creative Director

    True to CC’s name, my design journey started from a simple curiosity sparked during a routine grocery trip: Why do we choose certain brands? Why is it different for different people?

    After working independently for over 4 years, I founded CC with a dream to transform how people engage with D2C brands. As a kid, I loved puzzles (still do) and I see brands the same way. We dive deep into each brand to understand what can change a consumer into an advocate.

    Born and raised in Calcutta, India – obviously I have a special interest in the Food and AlcoBev sectors. But whatever the sector might be, I am always ready to jump in as a true partner (or as we put it at CC, co-founder) to create something meaningful.

    Once You’re In Our Circle, We Are Partners For Life.

    We Build Brands

    Strong brands are designed on strong foundations. Knowing the purpose, what the brand stands and who is built for is the most important.
    Research & Discovery

    Entering a market requires an understanding of how it works. We ask and answer questions to discover the best product-market fit.

    Brand Foundation & Strategy

    It’s important to know the what, why, and how to understand what the brand stands for. This helps identify the brand’s story, personality, tone of voice, and a lot more.

    We Tell Visual Stories

    Brands stands out when they tell great stories and build an authentic long lasting human connection.
    Brand Naming & Identity

    Giving the brand, products, categories a name and a visual face with a logo mark, mascot, typography, word mark depending on the strategy crafted for the brand.

    Product Packaging & Unboxing

    Designing a product from the structure & material to the label, keeping in mind the brand’s strategy and positioning to make sure it’s not just aesthetic but also functional.

    We Design Experiences

    A brand is a lot more than just it’s logo or packaging, it’s about the entire experience.
    Brand Extension & Touch Points

    Branding goes beyond identity and packaging. Designing different consumer touch points and communication collaterals to make sure that the brand is translated in the best possible way.

    Web Design & Consumer Journey

    Creating a website and consumer journey that is easy, seamless and visually fitting for the brand using the set visual language to make sure the brand has synergy across all its platforms.

    We’ve had the pleasure of working with brands founded by extremely driven, impact-focused, and most importantly, curious founders. Visionaries who don’t mind getting their hands dirty to do it right. No excuses.

    When clients come to us to launch, rethink, or add to their brands, they trust us at an unimaginable level. We believe that if brands are designed with thought and clarity they not only have the power to grow but also to connect with consumers authentically.