Making Traditional Ingredients Relevant with Enn Beauty
Client: Nandeeta Manchandaa
Scope of work: Brand Strategy, Research, Brand Identity, Brand Messaging, Packaging Design
Industry: Beauty & Personal Care
Growing up in India, we cherished practices like applying Ghee, Ubtan, Haldi, Aamla, all handed down by our grandparents. But why have these traditions faded today? In today’s time, we are spoiled for choice with an abundance of ingredients, and frankly, who has the time?
Nandeeta, founder of Enn came to us to rebrand ENN as an Ingredient led brand that celebrated traditional formulas with a modern twist, we were excited to say the least. The vision was to make Enn Beauty a fun, approachable and affordable skincare brand. A mass market premium brand that celebrates traditional ingredients we grew up with!
How do you design a mass-market skincare brand that is actually effective and good for you?
To say the least, skincare industry is complicated and quite overwhelming. With so many products nowadays available in the market, we really don’t know what is really good for us.
Skincare is personal and multi dimensional. Traditional ingredients like Ubtan/ Ghee are familiar and easy to understand that gives the brand a good edge. Each ingredient has a direct benefit and wasn’t using the regular jargons which made it easy for consumers to understand.
For Enn Beauty, Ingredients are the hero element. The product, the brand – everything was built around these illustrations. So, we complemented it with a clean, serious typeface with broad edges and simple curves
Enn’s products are divided into different ranges depending on the ingredient like (Amla is the Juicy Rage/ Ghee is the Glow Range).The design and brand is centred around these ranges that makes the brand not only fun but easy to remember and identify,
We built each category to look distinct, have an individual character yet have an overall synergy.
