Evoking emotions through spaces with House Of AC
Client: Aman Choudhary
Scope of work: Brand Strategy, Research, Brand Identity, Brand Messaging and Packaging Design
Industry: Retail & Lifestyle
A small store on orphangunje road harboured a dream, larger than life. Over 22 years, Mr. Amit Choudhary blurred the lines between form and function, changing how Calcutta saw furniture forever.
After more than two decades, it was time to evolve, change and create space for new things. Art Collection didn’t just want to add new products but to take a step back to understand its purpose. We worked with the Art Collection team to give the brand an evolved vision, a new voice, and a researched strategy which later led us to change the name and identity.
A brand that curates thoughtful spaces, and works with different communities in the art and design sectors to create unique furniture and decor accents that are not only beautiful but also functional and comfortable. With the belief that design can make everyday lives better, meaningful and make you fall in love with your personal space.
Every decision a consumer makes is very tactile. To enhance the experience and yet create a system, we created swatch cards and materials boards that consumers can pick up to help make a more informed decision. This makes the experience more real and easy for the consumers and gives them the freedom to make informed decisions.
We also designed multiple touch points with the consumers with a simple yet distinct visual language which was done through different collaterals like business cards, order confirmation forms, invoices, and product leaflets. etc. Each touchpoint was re-imagined using the new brand system.
Working with Sejal was indeed a fabulous experience, her ability to understand the brief and execute the same is what sets her apart. Her creativity plays an important role in using in-hand resources to the fullest to achieve the desired outcomes.”
– Aman Choudhary, Director and Creative Head