Noto: Ice Cream and Desserts
Client: Varun Sheth & Ashni Shah
Scope of work: Product Packaging
Industry: Food & Beverage
The Noto duo, Ashni and Varun, launched a much-needed new range of ice cream flavours that were as healthy as delicious. Since most people believe low calorie or diet food is inferior to the real deal, (not true for Noto’s ice creams,) the challenge was to make their product look as delectable as possible.
Few Years later, they introduced a new category that is obviously low-calorie and has zero added sugar without any compromise on taste – Happy Sweets. Indians cannot without the Indian mithai in their daily life or any occasion. So, Noto created a Guilt Free range of Indian mithai.
Earlier, we also designed their secondary and gifting packaging to ensure consistency in deliveries using the brand elements and language we had created for the original range of low calorie ice cream designed under Studio Glyph in 2019.
Additionally, in June 2020, they launched a small batch of ice creams with the exquisite and unique flavours of Roasted Hazelnut and Pistachio.
To make sure the design aligns with any new flavour they launch, I kept the primary colours of the tub black and white like the logo. Furthermore, adding a few elements like a handwritten font and a stamp, made the tub feel more personal and handcrafted.
