Building a Korean Skincare Brand For Sensitive Skin
Client: Anirudh Kastia
Scope of work: Research, Strategy, Identity, Packaging, Visual Extension, Art Direction and Web Design
Industry: Healthcare & Skincare
Put Simply was born in early 2022, borrowing Korean ethos and technology and creating long term solutions specifically for Indian skin with the intent to simplify skincare. The brand struggled with clear hierarchy, identity and the packaging just wasn’t communicating what the brand stood for.
Put Simply, a sensitive skincare brands with products that work. We wanted to change your outlook towards skincare. It’s time to rethink your routine to a straightforward solution made for sensitive skin. Skincare that works. It’s as simple as that.
We started with understanding the skincare category and why is Korean skincare so popular in the world? What makes it so good?
The skincare industry in India has witnessed a significant surge in recent years, with an increasing number of consumers becoming conscious of their skin health and appearance. Korean skincare, on the other hand, has been gaining immense popularity globally due to its innovative and effective products.
But how many of us understand what ceramides, skin barriers or skin actives are or How to build a skincare routine? Skincare is complicated and intimidating. But, does it have to be like this? Why can’t it be easy and simple? Why can’t we do away with complicated jargons and ingredients? Skincare should be easy, effortless, simple to understand and not a daily challenge.
Issue-prone skin is human, and it can often feel out of control or too over whelming. Whether you’re looking to prevent, treat, or repair – we are here for you!
Put Simply, it’s easy to use and hard to refuse.
Why are we really this? Why do we exist today?
In the sea of brands, consumers are confused, intimidated and lost. Most of us don’t know what is actually good or what actually works.
We have used scientific solutions using Korean technology and effective ingredients to focus on a specific problem for sensitive skincare that is easy to understand.
How are we doing this? How are we making a difference?
All our products are backed by extensive research and clinical studies to prove their efficacy and quality and formulated in Korea.
We continuously bring innovation in our products by doing in-depth market research on the product that is made for Indian Skin that is clean, simple and super effective.
What are we doing? What is different about us?
We only make high-quality products that address specific problems by making them simple, working with healthcare professionals to ensure safety and effectiveness, investing in research and development and providing education and support to customers.
We want to make skincare EASY.
Introducing the all new Put Simply 2.0
A purpose driven intentional brand that makes you rethink your skincare routine. Put Simply is a skincare brand that wants to change your outlook toward skincare by making this journey straight-forward, easy to understand and affordable.
Put Simply is here to make you rethink your routine
We believe in being straightforward, approachable, and knowledgeable, making skincare journey fun and approachable. Put Simply is modest, intelligent and dedicated.
It was a pleasure working with Sejal. She understood the brand story very well and helped bring our vision of Put Simply to life. We are super delighted with the new language and packaging. The entire process has also improved our team’s understanding of the brand. Kudos to Sejal and her team!!
– Anirudh Kastia, Founder of Put Simply