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What happened to the beauty rituals we grew up with?

Scope Of Work: Market Research, Brand Strategy, Consumer Psychology, and Product Packaging.

Growing up in India, we cherished practices like applying applying ghee, ubtan, haldi and amla all handed down by our grandparents. But why have these traditions faded today? In today’s time, we are spoiled for choice with an abundance of ingredients, and frankly, who has the time?

So when Nandeeta, founder of ENN, came to us to rebrand ENN as an Ingredient led brand that celebrated traditional formulas with a modern twist, we were excited to say the least. The vision was to make Enn Beauty a fun, approachable and an affordable skincare brand.

SKIP TO THE VISUALS

THE MARKET GAP

How do you design a mass-market brand that is actually effective and good for you?

To say the least, the skincare industry is complicated and quite overwhelming. With so many products nowadays available in the market, we really don’t know what is really good for us.

Skincare is personal and multidimensional. Traditional ingredients like Ubtan and Ghee are familiar and easy to understand, which gives the brand a its edge.

Each ingredient has a direct benefit, named without the usual jargon, which made it easy for consumers to understand.

Is it possible to recognise a product without the name?

For Enn Beauty, ingredients are the hero element. The product, the brand, everything was built around a set of ingredient illustrations. So we complemented it with a clean, serious typeface with broad edges and simple curves.

RANGE WITH CHARACTER

Can each ingredient feel different and still feel like one?

Enn’s products are divided into different ranges depending on the ingredient. The brand is centred around these ranges, which makes the brand not only fun but easy to remember.

We built each category to look distinct, have an individual character, yet have an overall synergy.