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The Crown Jewel Of Reliance

The Crown Jewel Of Reliance

Brand Identity & Visual Extension for Vantara
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Fostering Education With Zipply

Brand Identity & UI For Zipply Platform
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Can skincare be simplified even when it is scientific?

Scope Of Work: Market Research, Strategy, Brand Identity, Packaging Design, Visual Language, and Art Direction

Walk down any skincare aisle and every brand promises clearer skin, stronger barriers, and miracle ingredients. Multi-step routines have become the norm, making skincare feel more confusing than caring. If products are meant to help your skin, why do they feel so complicated?


We explored this question with Anirudh while building Put Simply. Inspired by Korean skincare and adapted for Indian skin, the brand set out to create effective, sensitive-skin solutions without unnecessary complexity or clutter.


The goal was to build a brand that made skincare feel clear, approachable, and trustworthy. We started by questioning everything that made skincare complicated, to build the foundation of Put Simply.

SKIP TO THE VISUALS

THE MARKET GAP

Why has skincare become even more harder to understand?

Consumers have access to skincare more than ever before, yet understanding it had never felt more difficult.
Consumers weren’t just overwhelmed by the number of products; they were overwhelmed by the language/jargons surrounding them.

Ingredient-heavy communication and complicated routines made skincare feel like something that required expertise rather than care.
The market had become filled with so much information but lacked clarity.

That insight became the foundation for Put Simply: skincare that works, without making people work to understand it.

Put Simply, it’s easy to use and hard to refuse.

THE BEST PART

Everything about the brand had to feel as simple as the routine.

We built a visual language that feels as simple as the products themselves. Every pack uses bold bright colours, clean layouts, and distinctive cues that help consumers instantly identify what product does.


From the calming wave for the moisturiser to the radiant sun for sunscreen or the drop for the serum, every element communicates the product’s purpose before you even read 
the label.

Introducing Put Simply 2.0

A purpose driven intentional brand that makes you rethink your skincare routine. Put Simply wants to change how you think about your routine by making it straightforward, easy to understand, and affordable.

THE BEST PART

Put Simply is here to make you rethink your routine

We believe in being straightforward and knowledgeable, which is what makes the routine feel manageable rather than technical. Put Simply is modest and it is precise.