After years in venture capital, Harsh noticed the same patterns repeated. Too much weight was placed on pedigree, familiar backgrounds, and conventional signals of success, often before the strength of an idea was truly understood.
He wanted to build a fund that looked beyond credentials and focused on what mattered most: the smallest idea with the potential to become something extraordinary.
The identity needed to feel precise without feeling cold or ambitious.
We explored visual directions that balanced structure with movement to capture clarity, momentum, and quiet confidence.
A venture capital firm built to recognise potential early, support founders deeply, and create lasting value through conviction rather than convention.
Rather than designing separate brand assets, we looked deeper into the logo itself. The smallest detail became the starting point for everything that followed.
Extracted from the word mark, the triangular form expands into a flexible visual language.
It creates rhythm, guides layouts, and reinforces the idea that meaningful growth begins with one strong foundation.
