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The Crown Jewel Of Reliance

The Crown Jewel Of Reliance

Brand Identity & Visual Extension for Vantara
Fostering Education With Zipply

Fostering Education With Zipply

Brand Identity & UI For Zipply Platform
Smart Co-Working With 1Excel

Smart Co-Working With 1Excel

Identity & Visual Extension For A Co-Working Space

SERVICE: Strategy

Atom, The Core Of Every Idea

What happens when 
everything begins at the centre?

Scope Of Work: Market Research, Brand Identity, Brand Stationery, and Website Design.

After years in venture capital, Harsh noticed the same patterns repeated. Too much weight was placed on pedigree, familiar backgrounds, and conventional signals of success, often before the strength of an idea was truly understood.



He wanted to build a fund that looked beyond credentials and focused on what mattered most: the smallest idea with the potential to become something extraordinary.

SKIP TO THE VISUALS

THE TRANSLATION

How do you give conviction a visual form?

The identity needed to feel precise without feeling cold or ambitious.

We explored visual directions that balanced structure with movement to capture clarity, momentum, and quiet confidence.

Introducing AtomXVII

A venture capital firm built to recognise potential early, support founders deeply, and
create lasting value through conviction rather than convention.

THE EXTENSION

A brand is only as strong as its system and guideline.

Rather than designing separate brand assets, we looked deeper into the logo itself. The smallest detail became the starting point for everything that followed.


Extracted from the word mark, the triangular form expands into a flexible visual language. 
It creates rhythm, guides layouts, and reinforces the idea that meaningful growth begins with one strong foundation.

Redefining Vegan French Patisserie

Does being vegan make you feel like a compromise?

Scope Of Work: Market Research, Strategy, Brand Identity, Packaging Design, Visual Language, Web Design and Art Direction.

Plant-based food is often expected to be healthier, but rarely more desirable. Luxury patisserie, on the other hand, has always celebrated richness, craft, and indulgence. Could the two belong together?


We explored this question with Naimita. She wasn’t trying to create another vegan bakery; she wanted to build India’s first luxury plant-based patisserie that people chose for the experience, not just the ingredients.


The goal was to create a brand that changed perceptions, proving that conscious choices could feel every bit as luxurious, memorable, and delicious.

SKIP TO THE VISUALS

THE MARKET GAP

What do people really think of plant-based/vegan food?

A category growing faster than perception. We immersed ourselves in the world of plant-based desserts, studying the category, speaking to consumers, and understanding how buying habits had evolved.


The research uncovered a clear tension. Veganism was becoming increasingly mainstream, yet vegan desserts were still considered expensive,
less indulgent and somehow occasional.

Inspire imagination with pastry, the way art or music would.

Ode To Gaia set out to redefine pastry with plant-based ingredients, driven by taste, technique and a little glam. No compromise anywhere in it.

THE BEST PART

Introducing Ode To Gaia

We built the new identity and visual language on that foundation. The G from Gaia is what keeps the brand grounded, yet adds the flair and sophistication it needed. We wanted the brand to be recognised for why it was started: the founder’s values, her ethos, her dedication to the earth. Her ode to Gaia is her patisserie.

Can a dessert box start a conversation?

That was the ambition. Ode To Gaia was built to be loud and sassy, and still premium. The letter G carried a lot of character and the flair the brand needed, so the packaging could stay simple, sophisticated and let the G do the talking.

More than a logo, it reflects Naimita’s vision of creating a luxury patisserie deeply connected to the Earth.

The messy, the fun, the not so pretty part of the project!

Finding the right shade of pink

Working with dessert brands has its perks

Visiting the OTG workshop

What dreams look like

One of the first rounds of packaging explorations

Making Traditional Ingredients Relevant

What happened to the beauty rituals we grew up with?

Scope Of Work: Market Research, Brand Strategy, Consumer Psychology, and Product Packaging.

Growing up in India, we cherished practices like applying applying ghee, ubtan, haldi and amla all handed down by our grandparents. But why have these traditions faded today? In today’s time, we are spoiled for choice with an abundance of ingredients, and frankly, who has the time?

So when Nandeeta, founder of ENN, came to us to rebrand ENN as an Ingredient led brand that celebrated traditional formulas with a modern twist, we were excited to say the least. The vision was to make Enn Beauty a fun, approachable and an affordable skincare brand.

SKIP TO THE VISUALS

THE MARKET GAP

How do you design a mass-market brand that is actually effective and good for you?

To say the least, the skincare industry is complicated and quite overwhelming. With so many products nowadays available in the market, we really don’t know what is really good for us.

Skincare is personal and multidimensional. Traditional ingredients like Ubtan and Ghee are familiar and easy to understand, which gives the brand a its edge.

Each ingredient has a direct benefit, named without the usual jargon, which made it easy for consumers to understand.

Is it possible to recognise a product without the name?

For Enn Beauty, ingredients are the hero element. The product, the brand, everything was built around a set of ingredient illustrations. So we complemented it with a clean, serious typeface with broad edges and simple curves.

RANGE WITH CHARACTER

Can each ingredient feel different and still feel like one?

Enn’s products are divided into different ranges depending on the ingredient. The brand is centred around these ranges, which makes the brand not only fun but easy to remember.

We built each category to look distinct, have an individual character, yet have an overall synergy.

Always By Your Side

Why should comfort begin and end with sleep?

Scope Of Work: Market Research, Strategy, Brand Identity, Packaging Design, Visual Language, Web Design, and Art Direction

The White Willow had earned its reputation by understanding how people sleep, and what makes it better.

But as the brand expanded into mattresses, cushions, toppers and everyday essentials. One question emerged: if comfort improves our nights, shouldn’t it improve the rest of our day too?


We explored this idea with Abhishek and Meghna while repositioning The White Willow. Together, we reimagined the brand around a broader purpose that extended beyond the bedroom.


The goal was to move The White Willow from a pillow brand to a lifestyle brand that delivers comfort through the whole day.

THE CONVICTION

Can comfort become a way of living, not just sleeping?

TWW had built its reputation by understanding how people sleep. As the brand expanded into everyday comfort products, its purpose naturally grew beyond pillows.


We shifted the positioning from a pillow brand to a lifestyle brand that believes in comfort in every moment and provides round the clock comfort. A brand that improves the quality of living of your daily life.

THE TURNING POINT

The products had evolved. The brand hadn't.

TWW had spent almost a decade perfecting comfort through thoughtful design, premium materials, and a deep understanding of how people rest & see comfort.

The challenge was to help people understand which product was right for them, what made it different, and how every category belonged to one clear brand.

Comfort in every moment shouldn’t be a luxury but necessity.

Introducing The White Willow

A round the clock brand, by your side through every moment. From waking up to 
winding down, we deliver comfort throughout your day.

THE FOUNDATION

A system designed to grow along with the brand.

The White Willow’s expanding product range required more than individual packaging designs. We created a scalable identity system that could unify over 250 SKUs while giving every category its own place within the brand.


Calming custom patterns, a signature willow-inspired emerald green, and a modular packaging framework build a visual language that felt consistent, recognisable, and ready to evolve.

THE CLARITY

Good products deserve clear communication.

Every product solved a different need, but consumers found it difficult to understand the differences. We realised the problem wasn’t the range; it was how the range was being communicated.


Clear product architecture, custom iconography and size guides turned a complex portfolio into something you could actually shop.

How do you deliver the same experience through different products?

Each new category arrived with its own SKUs. So, we designed a cohesive visual language across White Willow’s expanding range; bringing consistency to every category, from sleep essentials to everyday comfort.

Put Simply, Skincare That Works

Can skincare be simplified even when it is scientific?

Scope Of Work: Market Research, Strategy, Brand Identity, Packaging Design, Visual Language, and Art Direction

Walk down any skincare aisle and every brand promises clearer skin, stronger barriers, and miracle ingredients. Multi-step routines have become the norm, making skincare feel more confusing than caring. If products are meant to help your skin, why do they feel so complicated?


We explored this question with Anirudh while building Put Simply. Inspired by Korean skincare and adapted for Indian skin, the brand set out to create effective, sensitive-skin solutions without unnecessary complexity or clutter.


The goal was to build a brand that made skincare feel clear, approachable, and trustworthy. We started by questioning everything that made skincare complicated, to build the foundation of Put Simply.

SKIP TO THE VISUALS

THE MARKET GAP

Why has skincare become even more harder to understand?

Consumers have access to skincare more than ever before, yet understanding it had never felt more difficult.
Consumers weren’t just overwhelmed by the number of products; they were overwhelmed by the language/jargons surrounding them.

Ingredient-heavy communication and complicated routines made skincare feel like something that required expertise rather than care.
The market had become filled with so much information but lacked clarity.

That insight became the foundation for Put Simply: skincare that works, without making people work to understand it.

Put Simply, it’s easy to use and hard to refuse.

THE BEST PART

Everything about the brand had to feel as simple as the routine.

We built a visual language that feels as simple as the products themselves. Every pack uses bold bright colours, clean layouts, and distinctive cues that help consumers instantly identify what product does.


From the calming wave for the moisturiser to the radiant sun for sunscreen or the drop for the serum, every element communicates the product’s purpose before you even read 
the label.

Introducing Put Simply 2.0

A purpose driven intentional brand that makes you rethink your skincare routine. Put Simply wants to change how you think about your routine by making it straightforward, easy to understand, and affordable.

THE BEST PART

Put Simply is here to make you rethink your routine

We believe in being straightforward and knowledgeable, which is what makes the routine feel manageable rather than technical. Put Simply is modest and it is precise.

Klear The Stigma, Not Just Acne

Can a skincare brand clear the stigma, not just acne?

Scope Of Work: Research, Strategy, Brand Identity, Product Packaging, Visual Extension, and Web Design.

Acne is one of the most common skin concerns, yet most brands still communicate through flawless faces and impossible standards. If skincare is meant to build confidence, then why do so many brands make people feel the opposite?


We explored this question with Anish while building Klearme. Together, we set out to build a brand that embraced real skin and made conversations around acne feel human, without giving up on the formulations.

The goal was to build a brand that treated acne with honesty, empathy, and confidence.

THE CHALLENGE

How do you make skincare feel less intimidating?

We built Klearme’s identity to feel approachable, optimistic, and easy to navigate. A clean editorial wordmark, contrasting colours, and a flexible visual system made the brand feel confident without becoming clinical.


Every extension, from icons and patterns to educational graphics, helped simplify acne care while reminding people that skincare is about understanding your skin, not hiding it.

THE BEST PART

Real People. Real Skin. Real Results.

A brand that celebrates the real you. With Klearme, we wanted to clear the stigma of perfect skin and beauty standards. We wanted our consumers to celebrate their real skin and love the skin they wear.

The narrative was simple. There is no such thing as perfect skin. Healthy skin is beautiful skin, and that is what the images had to show: real people, comfortable.

What arrives before the product does?

Skincare doesn’t end at the product, so neither did the experience. Clean secondary packaging and bold brand colours for contrast. Inside every box, a guide to using the product and a note from the founder.

You know what Klearme believes before you start.

THE EXPERIENCE

Could a website do more than sell products?

The brand believes acne is normal. We wanted the website to make that belief tangible. So, instead of building another product shelf, we built a space that helps people start loving their skin.

Because clear skin is a standard someone else set. The website challenges that standard and shifts the focus from fixing your skin to caring for the skin you already have.

The messy, the fun, the not so pretty part of the project!

Our first round of trial packs

Behind the scenes at the shoot

Rounds of trials before finalising

In print, finally

Reimagining Jackfruit

Can a superfood feel just as familiar as comfort food?

Scope Of Work: Packaging Design, Extension & Visual Language.

Jackfruit is a native superfood of India, yet most people are unfamiliar with it, or have reservations about it.

The opportunity wasn’t just to launch a new product; it was to make people curious enough to pick it up in the first place. Working with Karan and Keertida, we built a packaging system that felt vibrant, approachable, and consistent with the current brand language while celebrating local Indian flavours and conscious eating.


The goal was to make local Indian flavours feel joyful rather than aspirational.

THE CHALLENGE

How do you explain something people think they already know?

Most people still think of jackfruit as cloyingly sweet, smelly, or intensely yellow. Very few recognise its versatility as a savoury ingredient. 



Rather than simply making the packaging look appetising, we used it to introduce the product, simplify the story, and help consumers understand that this wasn’t the jackfruit they expected.

THE BEST PART

What if the words felt as bold as the flavours themselves?

When introducing an unfamiliar product, the first challenge isn’t the flavour. It’s getting people to pay attention. Typography became one of our strongest tools to challenge perceptions before consumers even picked up the pack.

Confident headlines, oversized descriptors and handwritten details gave the range its voice. Every word had to make jackfruit easier to understand & worth getting excited about.

NEW LAUNCH

We also extended the visual language to Better’s Salsa Macha, a Mexican chilli oil made with five different chillies, peanuts, and sesame seeds. The packaging celebrates its bold personality through a visual identity that feels rich, vibrant, and full of flavour.

BEYOND THE PACK

A pack can start the story. It can’t finish it.

Introducing a new ingredient isn’t only about getting people to buy it—it’s about giving them the confidence to cook it.


The recipe booklet became a simple guide filled with regional recipes, product stories, and educational snippets, making the journey from pack to plate feel easy, enjoyable, and unmistakably Better.

Evoking Emotions Through Spaces

What do people take home when they buy furniture?

Scope Of Work: Research, Strategy, Brand Identity, Brand Messaging, and Visual Extension.

Furniture brands often compete on craftsmanship, materials, or aesthetics. But a home is never remembered for just the furniture inside it. A home is remembered for the way it makes you feel inside.

We explored this with Aman while reimagining Art Collection. Together, we stepped back to rethink the brand’s purpose, evolving it from a furniture retailer into one that builds spaces people connect with emotionally.

The goal was to build a brand that views furniture not just as a product, but as an experience that shapes the way we live.

THE POSITIONING

How do you design spaces that people can connect with?

A beautiful home is rarely defined by furniture alone. It’s a balance of comfort, function, craftsmanship, and the stories behind every object that makes a space memorable.


We positioned it as more than a furniture brand; a curator of thoughtful spaces that collaborates with artists, designers, and makers to design spaces that are beautiful, functional, and made to be lived in.

Introducing House Of AC

A brand built on the belief that design makes everyday life better and more meaningful, and makes you fall in love with the place you live.

THE EXTENSION

Choosing furniture shouldn’t feel like a guessing game.

Every decision about furniture is tactile. People want to see, touch and compare before they make their final choices, so we designed material swatches and sample boards that let them do exactly that.

This created a consistent brand experience that felt considered long before and long after the purchase.